Zojirushi Thailand, which is a Japanese brand provides vacuum flasks and consumer electronics including electric kettles, hot water dispensers and rice cookers, wanted to focus on online marketing so, we proposed the marketing campaigns that mainly launched on facebook, instagram and tiktok which included marketing plan and produced artworks and video contents.
We suggested new art direction to developed brand new visuals that focused on lifestyle image while keep the warm comfy look and feel to present the original brand image under the concept of Inspirations from everyday life.
For Zojirushi instagram content, we inspired brand's target group with the aesthetics of products images and carefully arranged mood & tone and colors on instagram's timeline.
For Zojirushi Tiktok content, we focused on interactive entertaining, product functional explanation, creative and community driven.
For Zojirushi facebook content, we created monthly contents with a theme based on the occasion of the month (for example, Christmas, Mother's day, Valentine, etc.).