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Madame Marco is a sweets and desserts business operates under the Farmhouse company which has been serving delectable cakes to Thais for a decade. Madame Marco wants to attract more on the younger demographic along with the original target group, which is generation X, and focusing more on online platforms.

Because of the brand's extensive cake selection and promoted randomly, we suggested that it should be categorized into groups based on the festival, colors or main ingredient to enhance brand's visuals.
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