ESG Campaign
Client
SCG
Year
2022
Location
Bangkok, Thailand
Reference
The design proposal concepts for the SCG company, ESG environmental campaign, which includes essential graphics, art direction, and a pilot videos, to be the guideline for the production team.​
Due to the environmental issues nowadays, SCG has been trying to create awareness throughout their innovative products. They want to introduce the ESG campaign, which aims to improve their innovative solutions and reduce pollutions along with the collaborative of social and government to take-action about these environmental challenges.
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We demonstrate and express their visions to their consumers by creating interview films of the staff and executives in each division by developed "We dream, we drive" and "The future maker" design proposal concepts.
Concept 1
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We dream, we drive
Because everyone dreams of the better world in different ways, so we’ll open with the question 'What kind of world do you want to live in?' And complete the question with what SCG is doing to make that dream come true.
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For the art direction, we represents the brand's collection of values. giving a sense of energetic, never stop growing attitude, by using colorful colors scheme and dynamic motion graphics.
** Some footages in this pilot video will be replaced after the shooting day. This is only used as a reference for the production team.
Concept 2
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The future maker
At SCG, we’re all future makers because better future is not just anyone’s mission but it’s ours. We, as a SCG people, will show you what we’re doing in order to commit to the better future that’s belong to everyone
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For the art direction, using paper texture, collage style and stop motion to represent ECO-friendly innovative products and craftsmanship of the employees.
** Some footages in this pilot video will be replaced after the shooting day. This is only used as a reference for the production team.